by Lettie Stratton
Last Thursday marked the 10-year anniversary of Eating Well magazine and a ribbon cutting ceremony to celebrate its move from Charlotte to a new home at the Shelburne Green. An appearance and speech by Governor Peter Shumlin added to the early evening’s festivities.
Inside the new Eating Well headquarters, people milled about sipping on Vermont Vesper cocktails and looking at a large projector that displayed close-up food photos and quotes by Bill McKibben, Michael Pollan, Anthony Bourdain, and more about the benefits of local, organic food. Eating Well Editor Lisa Gosselin warmly greeted people with handshakes as they entered.
It was a big day for Eating Well. In addition to a celebration of 10 years and a new home, Steve Lacy, president and CEO of Meredith Corporation, a media and marketing company which recently teamed up with Eating Well, highlighted the excitement surrounding the partnership. “The future is very, very bright,” Lacy said. “The Eating Well brand fits beautifully into our corporate culture because we have a culture of corporate wellness.”
Tom Witschi, CEO of EatingWell Media Group, offered praise to the original Eating Well team, stating, “It’s the people that make this business work.” Identifying Vermont as the healthiest state in the nation with a plethora of talented food writers, Witschi added, “The fit between Vermont and Eating Well is natural.”
It was no surprise that there was an impressive spread of food available to attendees. The Vermont Taster Board’s seasonal selection of Vermont’s artisanal cheese was waiting for guests as they arrived. Gorgonzola soufflé, chicken liver mousse, Lazy Lady Farm goat cheese, Spanish pork rillettes, and Cabot vintage choice cheddar were all at hand amongst the crackers, toasted bread slices, grapes, and pickles. Eating Well servers made their way around the room offering roasted beet crostini and other treats. Mason jars filled with white flowers graced the tables and large prints of Eating Well magazine covers were displayed prominently throughout the space.
Governor Shumlin was on hand to formally cut the ribbon, after which he took the microphone to acknowledge the hard work of the Eating Well employees and J. Graham Goldsmith architects who designed the new space, as well as all the guests who came to celebrate. “I don’t care about your politics,” Shumlin said, “I care that you’re joining my mission, in the best state in the country, to ensure we’re building companies like Eating Well right here in Vermont.” He discussed the importance of partnering with local restaurants and schools to enable Vermont to continue leading the farm-to-fork trend. “The best food days are ahead of us, not behind us,” Shumlin said. “To me, Eating Well represents telling a story of how we can do better, how food matters.”