Higher education consultants discuss college admission trends, student opportunities

Howard Verman of Strategies For College, Inc. in Shelburne, member of the Higher Education Consultants Association (HECA), has returned from HECA’s 15th annual conference held June 19-21 in Florham Park, N.J., where more than 200 fellow educational consultants from throughout the United States and abroad discussed ideas, trends, and opportunities in the college admission process.

HECA, a not-for profit organization, works to help students realize their full educational potential in transition from secondary schools to undergraduate and graduate programs, with particular focus on access and equity. HECA’s goals are to ensure ethics and standards among members, provide opportunities for professional development, promote public awareness of HECA and higher education consulting, and provide opportunities for professional networking.

“It was extraordinarily helpful to my work to discuss and debate the best practices and issues with the most knowledgeable and the best in the field,” said Verman, a Charlotte resident.

Conference topics included financing the costs of college, student-athlete recruiting and eligibility, ethics in the consulting business, understanding the college transfer process, and graduate school admissions, among 27 different sessions offered. Participants also heard from Dave Marcus and Gwyeth Smith, authors and subjects of the book “Acceptance, A Legendary Guidance Counselor Helps Seven Kids Find the Right Colleges—and Find Themselves.”

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