Teddy Bear Co., Shelburne Rescue deliver holiday cheer to young patients
|January 3, 2013||Filled under Our Town||
By Sheri Duff
Sick children at the Vermont Children’s Hospital had a happier holiday thanks to the Vermont Teddy Bear Company and Shelburne Rescue. These two local organizations teamed up to make some Christmas wishes come true for kids spending the holidays in the hospital.
“During a marketing brainstorming meeting the team decided to give back to the community and spread holiday cheer at the same time,” said Jay Bruns, Vermont Teddy Bear Vice President of Brand Marketing. “We wanted to do something fun and good in response to the horrific news we’ve been hearing,” he continued. “The team was inspired to join the ‘26 Acts Of Kindness’ Campaign and honor the lives of the 20 children and six teachers lost in the shooting at Sandy Hook Elementary School.”
Toward that end Vermont Teddy Bear mascot, Ted E. Bear, aka bear designer Mike Randall, along with Shelburne rescue members, Linda Goodrich, Suzy Zaner, John Kelley, and a group of Teddy Bear Co. marketers loaded 26 Lil Hunka Love Bears into an ambulance for transport to the Vermont Children’s Hospital on Thursday, Dec. 20.
“It felt good to help sick children have a Beary Christmas,” Bruns noted. “I mean who wouldn’t want a bear hug this time of year?” he asked rhetorically.