“Brewing Change, Behind the Bean at Green Mountain Coffee Roasters”
|May 7, 2012||Filled under Headlines||
Wind Ridge Publishing is proud to add the new book “Brewing Change, Behind the Bean at Green Mountain Coffee Roasters” to its growing collection of published books. Long-time friends and running partners Bill Mares and Rick Peyser team up to tell the story of Peyser’s career with Green Mountain Coffee Roasters and his eye-opening and heart-wrenching travels throughout the coffee lands of Latin America and East Africa. Bob Stiller, founder of Green Mountain Coffee Roasters, comments in the book’s foreword, “I didn’t realize it at the time, but the direction of our company shifted the day Rick Peyser returned from his first trip to a coffee-growing community.”
Peyser would agree: “That trip changed the course of my life. Standing face-to-face with the coffee farmers and bearing witness to extreme poverty inspired me; I had to do whatever I could to help when I saw that hard-working coffee-farming families were starving for several months every year. The coffee farmers were not sitting still – they worked hard and did so with such good attitudes. The farmers were doing whatever they could to make the most of what little they had. I knew then that we had to help.”
According to Nell Newman, co-founder of Newman’s Own Organics, “I got to know Rick Peyser when our coffee was introduced at McDonald’s in New England. Rick is a remarkable, gentle, and selfless man. I’ve learned more from him about the social and environmental impact of organic Fair Trade coffee than from anyone else.”
Rick Peyser is director of Social Advocacy and Coffee Community Outreach for Green Mountain Coffee Roasters, where he has worked almost since the company’s founding. Peyser has been a patient, persistent force advocating for better quality of life conditions in coffee-farming communities and “Brewing Change” chronicles Peyser’s compelling personal journey in a clear, straightforward style, and offers a fascinating insider’s view of one of the most successful companies in the coffee business. His moving descriptions of the conditions endured by coffee farmers throughout the world forces readers to join him in longing for a more engaged and humane global workplace.
“Brewing Change, Behind the Bean at Green Mountain Coffee Roasters” will be available in August at local bookstores and online. All of the author’s proceeds will be donated to Food4Farmers.org, a non-profit organization co-founded by Marcela Pino of Shelburne, Rick Peyser, and Janice Nadworny. Food4Farmers is dedicated to improving the lives of people in the Latin American coffee communities by addressing the problem of chronic seasonal hunger. Additionally, Wind Ridge Publishing will contribute 10 percent of its net profits from the sale of the book as well. To pre-order a copy of “Brewing Change” please visit www.windridgepublishing.com.