Local authors Rick Peyser and Bill Mares have garnered attention from around the world for their 2012 book, “Brewing Change, Behind the Bean at Green Mountain Coffee Roasters.” This November, the book was translated and released by Terarosa Coffee in South Kore and, throughout its first year in publication, has received high praise from specialty coffee trade magazines in the US, Australia, and England.
Although the book will sport a different cover and subtitle, “Brewing Change, Los Meses Flacos, the Hunger of Coffee Countries,” the authors’ and Wind Ridge’s charitable mission to contribute a portion of net profits from the book’s sales to the non-profit organization Food 4 Farmers will carry on collectively. Terarosa Coffee will donate five percent of net sales to Food for Farmers, Wind Ridge Publishing will donate 10 percent of net sales, and the authors will donate 100 percent of their royalties.
A book reviewer from one of England’s major coffee trade journals, Broughton’s Coffee House, has noted, “What is the true situation of coffee farmers, as we enter 2013, a clear 20 years after the establishment of the Fairtrade Foundation? In some places, the truth continues to be very disturbing – the horror of starvation still exists among poor [coffee] farmers, to a degree that many in the British and American coffee trades just do not realize. It has now been revealed by Rick Peyser, of Green Mountain Coffee Roasters in his book ‘Brewing Change,’ which has now become available in the UK.”
“Brewing Change” can be purchased in local bookstores or online at www.windridgebooksofvt.com.