Marketing workshops target artists, small business owners

The Old North End Arts & Business Network (ONEABN) and Women’s Festival of Crafts are pleased to sponsor a marketing workshop series for artists and small business owners. “The Women’s Festival of Crafts was created to help women excel in their art and to promote women’s craft,” explained artist Moe O’Hara. “These workshops take it one step further from a craft show to help any artist or small business grow that business by bringing it into the online world,” she continued.

All workshops will be held at North End Studios at 294 North Winooski Avenue in Burlington. A fee of $5 will be charged for each workshop, cash or check only, but are free for Old North End Arts & Business Network members.

Workshops include:

• “Web Analytics: Why Measurement Matters For Your Small Business”

Kacey Freel Boone, Web Analyst at Burton Snowboards and Director of Queen City Craft Bazaar

Thursday, April 12 from 7-8:30 pm in Studio B

Kacey has worked in the web world for 12 years in a large organization and through running her own craft business. Learn the basics of web analytics and how to use them to measure the success of your website.

• “Facebookin’ for Bucks”

Sarah Spencer, owner of Got Clicks?

Monday, April 16 from 10-11:30 am in Studio A

Sarah’s mission is to create affordable solutions for small businesses to conduct their enterprise online. She is the 2012 winner of the Vermont Small Business Administration “Women in Business Champion.”

• “Ch-Ch-Changes: How Google Plus is Changing the Web Forever”

Zack Luby, owner of Good Stuff Communications

Wednesday, April 25 from 2-3:30 pm in Studio A

Zack is a social media consultant…and so much more! He’s a professional in the area of social media strategy and digital marketing.

For more info, please check www.womensfestivalofcrafts.com or www.oneabn.org or call Megan Humphrey at 864-7528.

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